January 8, 2024 |
Dlf’s Gurugram Project Sold Out Within Days Of Launch, Generates Rs 7,200 Crore For The Company
Realty developer DLF has reported Rs 7,200 crore sale from its latest luxury residential development, DLF Privana South in Gurugram, with the project getting sold out within in days of the launch.
Spread across about 25 acres (about 10 hectares) in Sectors 76 and 77, Gurugram, this luxury residential offering by DLF was sold out within 72 hours, in its pre-launch phase.
This exclusive enclave will comprise 1,113 luxury residences across 7 towers, presenting 4 BHK apartments and penthouses. ‘DLF Privana South’ will be part of a larger development, “DLF Privana” spread over approximately 116 acres in Sectors 76 and 77.
The project offers a view of the Aravalli Range and in the vicinity of the upcoming Safari Park spread over 10,000 acres.
“The swift pre-launch sellout serves as a testament to the increasing demand for high-rise luxury developments by DLF, delivering the highly aspirational DLF lifestyle.
To discourage bulk bookings, each buyer was allotted only one unit, with about 25% of the sales coming from Non-Resident Indians (NRIs), and a booking amount of Rs 50 lakh as opposed to the industry standard of Rs 10 lakh,” said Aakash Ohri, joint Managing Director and Chief Business Officer, DLF Home Developers Ltd said, “This project signifies our entry into this region, emerging as the new focal point of the city amid the convergence of flourishing businesses. Positioned strategically near the confluence of Southern Peripheral Road, NH-48, NPR (Dwarka Expressway) and CPR, it offers swift accessibility to key city hubs and beyond, surrounded by well-developed infrastructure, including offices, schools, 5-star hotels, and golf courses,” Ohri said.
With a ground coverage of less than 15%, DLF Privana South ensures a remarkable 85% of green and open spaces. Each residence at DLF Privana South has been meticulously designed to offer unparalleled spaciousness and innovative design.
The Sectors 76 and 77 vicinities emerge as the forthcoming nerve centre of Gurugram,
strategically positioned to offer unparalleled advantages. Well-connected, with direct access to all the major hubs of Gurugram and Delhi, it offers convenient road travel to prominent destinations like Jaipur, Manesar, Sonipat, Karnal, Panipat, and beyond.
Boasting proximity to commercial developments such as DLF Corporate Greens, TCS, the upcoming Amex Campus, and dedicated commercial sectors spanning about 385 acres (Sectors 75 and 74A), the area is replete with a diverse range of amenities. This includes luxurious resorts like ITC Grand Bharat, Tarudhan Valley, Karma Lakelands, and Golden Greens, alongside prestigious golf courses, contributing to a rich and dynamic social infrastructure.
DLF has developed more than 158 real estate projects and developed an area in excess of 340 million square feet. DLF Group has 215 m.sf. of development potential across residential and commercial segment. The group has an annuity portfolio of over 42 m.sf. DLF is primarily engaged in the business of development and sale of residential properties and the development and leasing of commercial and retail properties.
Source : ET
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