June 24, 2026 |
National realty giants tighten grip on NCR as local builders falter
NCR’s housing market is undergoing a decisive power shift. After years of project delays, insolvency proceedings and legal battles involving several homegrown developers, large national real estate players are rapidly stepping in, filling the vacuum and reshaping one of India’s biggest residential markets.
According to a study by Anarock Research, the share of NCR’s new housing supply launched by national developers has jumped more than fourfold in four years — from just 3% in 2022 to over 13% by the end of 2025.
Industry experts said this is not merely a result of rising demand. It is also a direct fallout of the trust deficit left behind by some of NCR’s biggest local names.For nearly two decades, NCR’s skyline was built largely by regional developers who held vast land banks and strong local influence. But the dominance began to crack as projects stalled, finances weakened and homebuyers were left stranded.
The collapse of Amrapali proved to be a turning point. Supreme Court removed the developer from its projects after flagging serious irregularities and handed over completion to a govt-backed mechanism.Jaypee Infratech spent almost a decade in insolvency before a resolution plan was cleared, with thousands of buyers stuck in limbo for years.
Supertech, another major NCR player, also entered insolvency amid mounting debt and delayed deliveries. Unitech, once among India’s biggest listed developers, saw its promoter management replaced under Supreme Court’s supervision to revive stalled projects and protect homebuyers.Even now, buyers continue moving insolvency tribunals against delayed projects, which shows that NCR’s trust crisis is far from over.“Homebuyers have suffered enough.
They are now willing to pay a premium for credible, listed developers because buying a house is often the biggest investment of their lives,” said Samir Jasuja, CEO of property analytics platform Propequity.
It is this shift in sentiment that national brands are capitalising on.Santhosh Kumar, vice-chairperson of Anarock Group, said national developers accounted for fewer than 700 of the 25,355 units launched in NCR in 2022 — barely 3%.By 2025, the number had risen to nearly 8,100 units out of 61,775 launches. “Their growing share reflects NCR’s increasing institutionalisation and a clear preference among buyers for brands with stronger governance and execution capability,” Kumar said.The list of expanding national players includes Godrej Properties, Prestige Estates, Sobha, Birla Estates, Tata Housing, Mahindra Lifespaces, Adani Realty and Shapoorji Pallonji Real Estate.Together, they launched over 15,130 units across 30 projects in NCR between 2022 and the first quarter of 2026.Godrej Properties has emerged as the most aggressive entrant, accounting for 47% of the total supply by national developers during this period.
Prestige Estates followed with 27%, while Sobha contributed around 10%.Most of this expansion has been concentrated in the premium and luxury segment, with larger apartment sizes and higher ticket values.
Pradeep Aggarwal, founder and chairperson of Signature Global, said the market is now rewarding developers who can deliver.“Buyers today are far more conscious of execution, financial discipline and governance. The shift is towards developers who offer transparency and confidence in delivery,” Aggarwal said.
Across NCR, Gurgaon accounts for 47% of the national developers’ total supply in the region, followed by Ghaziabad at 27%. Noida and Greater Noida account for 13% and 12%, respectively.
According to analysts, NCR is now mirroring a broader national trend — where organised, listed players are steadily gaining ground over smaller or financially stressed builders.
Source: Times of India
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